Generation Z’s voracious appetite for collecting — from blind-box toys and limited-edition sneakers to photocards and vintage comics — reflects more than nostalgic hobbyism; it’s a consumer behavior shaped by deliberate design and psychological levers. This paper explores why collecting has become a distinctive cultural practice for Gen Z by bringing together frameworks from behavioral … Continue reading Collectible Culture 2.0: Why Gen Z Is Obsessed with Owning Little Things