Breaking into the fashion industry can feel intimidating, especially when it seems like everyone already has connections, experience, or a clear path forward. Two years ago, I felt the same way. I was passionate about fashion, constantly inspired by what I saw online, but unsure how to actually step into the industry. That started to change when I landed an internship in late 2024 with Maison Privée, a fashion PR showroom based in West Hollywood, California. That experience gave me a behind-the-scenes look at how the industry really works—and more importantly, what it takes to get started.
Before my internship, my interest in fashion was heavily shaped by social media. Platforms like TikTok and Instagram made trends feel immediate and accessible, and they introduced me to stylists, editors, and creators who made the industry seem both aspirational and within reach. Social media didn’t just inspire me—it made me curious about the work behind the visuals. Who was pulling the clothes? Who was organizing the shoots? Who was making these moments happen?
At Maison Privée, I started to understand those answers. I assisted stylists during showroom appointments, helping them pull pieces for clients, and I also contributed to photoshoots for their partner publication, Bello Magazine. These moments showed me how much coordination, communication, and creativity go into even a single shoot. Fashion isn’t just about clothes—it’s about storytelling, branding, and relationships.
One of the biggest lessons I learned is the importance of putting yourself out there. Opportunities in fashion don’t always come from formal applications alone—they come from conversations, introductions, and being present. Even during my internship, having just one engaging conversation with a stylist almost secured me a spot as her personal assistant! Too bad I live across the country :/
Whether it was interacting with stylists, observing how PR teams communicated with clients, or simply being reliable and engaged in my role, I realized that people notice effort. Being proactive and showing genuine interest goes a long way.
Connections are everything in this industry, but not in the intimidating way it’s often portrayed. It’s less about “who you know” and more about how you build relationships over time. Being kind, professional, and curious can open doors you didn’t even know existed. Even small interactions can lead to future opportunities if you leave a positive impression.
For anyone looking to get into fashion, my biggest advice as someone who is still learning is to start where you are. Use social media as a tool, not just for inspiration but for learning and connecting. Keep up with fashion blogs and companies to know the inside of the industry before you even get in. Follow industry professionals, engage with their content, and pay attention to how trends and branding evolve. Don’t be afraid to reach out, apply for internships, or take on smaller roles to gain experience. Every step adds up.
Caption: Two of my favorite resources are The Business of Fashion and Women’s Wear Daily, who provide readers with all aspects of fashion. With well-written articles and engaging content, I continuously get informed with some of fashion’s top news through these websites.
Fashion is constantly changing, and social media is a huge part of that evolution. It has made the industry more accessible while also more competitive. But that also means there’s space for new voices, new perspectives, and new ideas. You don’t need to have everything figured out to get started—you just need to be willing to take that first step.
Looking back, my journey into enjoying fashion didn’t happen all at once. It started with curiosity, grew through experience, and continues to evolve. If there’s one thing I’ve learned, it’s that getting into fashion isn’t about waiting for the perfect opportunity—it’s about creating your own path and being open to where it takes you.