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From Swipe to Shelter: Using Customer Journey Maps to Improve the Adoption Process
Adopting a pet is much more than a transaction — it’s an emotional journey. What if we treated that journey with the same empathy and design thinking used in UX? A customer (or user) journey map helps us narrate someone’s path, see their motivations, frustrations, and “aha” moments. What are Journey Maps?! A journey map,…
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Ideation Techniques, and How I Use Them
Ideation is a crucial part of the design thinking process, allowing designers to generate a wide range of possible solutions for user problems (Interaction Design Foundation). In this exercise, I explored ideation techniques to address six POV statements related to iMovie, CapCut, and Instagram. My approach focused on using at least two different ideation techniques…
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Understanding the POVs of App Users
No one usually thinks to dive deep into popular apps’ ratings and reviews on the app store. So that’s exactly what I did 🙂 Digging into these reviews, I realized how much this user feedback can actually teach us about defining design problems. This project walked me through that process, from collecting raw comments to…
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Creating Personas To Better Understand Users
When moving along the design thinking process, many designers turn to creating ‘personas’ to help better understand their potential users. Defined by the Interaction Design Foundation, “Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way,”…
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Reviewing Empathic Research Methods
One thing I’ve learned in design and media is that empathy isn’t just about being “nice” or “understanding.” It’s about actually putting yourself in someone else’s shoes so you can design things that work for them—not just what you think they need. And honestly, that’s harder than it sounds. That’s why empathy research is such…
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Scrolling with Feelings: What Instagram vs. Pinterest Teaches Us about UX/UI
As an avid social media user, have you ever thought about why you enjoy your favorite apps? Is it accessibility? It’s features? The visually-appealing layouts? These ideas heavily relate to User Experience (UX) and User Interface (UI), with UX relating to one’s emotional experience and attitudes relating to a product or service, and UI referring…
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Design Sprints: A New Experience
I just recently learned about design thinking, an innovative way of thinking about user experience. Now, when I first heard the term design sprint for an assignment, I’ll admit I felt a little intimidated. The idea of compressing brainstorming, problem-solving, and prototyping into such a short amount of time sounded like a challenge. But once…
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What Even is Design Thinking?!
Once a complete stranger to the world of design thinking, I did a bit of research to familiarize myself with this new term. I am inviting you to watch this Ted Talk of Tim Brown, the godfather of design thinking. The CEO of IDEO talks about the difference between design and design thinking, and just…
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“Style Files” – How I Created a Short Video Series for the First Time
In the span of seven weeks, I created my own mini video series called “Style Files”; consisting of three ten-minute videos, each covering a timeless fashion piece. Explaining their histories, how they’re typically styled, and who wore them best, this series aims to inform my viewers on how these pieces survived through history. How Did…
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Writing for Social Media
How writing for interactive media can differ from platform to platform. When posting on social media, how would you describe the way you caption your posts or talk to your audiences? Is it conversation-like? Serious? This may also depend on the social media platform you use. To give examples, I drafted three posts on three…
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AI: Blessing or a Curse?
Using AI to create a blog entry. How personal can it get?
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Digital Media is Killing the Fashion Industry
Digital media has forever impacted how fashion magazines are viewed. How can print survive in today’s digital age?
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Finishing Up A Dream Project
Creating Style Files has been nothing but a breeze. With a few work-related hiccups along the way, Style Files is officially completed! When creating this series, I was a bit nervous with going outside of my comfort zone. I mean, isn’t everyone?! I was a bit nervous to actually sit in front of my camera and actually film, even…
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Ready to Launch! In 5… 4…
After such a useful and productive project management experience, I couldn’t be more ready to launch my mini series. This week, we focused on post-production! Editing has become one of my favorite things to do, so focusing on this task wasn’t difficult at all. After spending hours of researching the software Capcut, I couldn’t be more…
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Putting the Pieces Together
It’s officially one of my favorite parts of a production project: finally gathering the pieces to put everything together! This week, I’ve gathered lots of materials to help my post-production process go by smoothly. Creating my scripts beforehand heavily helped with this, as I knew which images or music to grab for editing! Keeping up…
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Pre-Production: Finally Setting Up Shop!
I’ve never been so excited to begin a project as much as this one. With this project, I am aiming to be as prepared and organized as I can be, something I’ve never tried before with previous projects. Through this course, I have learned that being prepared with everything beforehand can only benefit you! Any…
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Project Management… Let’s Try It Again!
After figuring out my final idea last week, I’ve never been more excited for a project. The next step into this exciting idea is organizing my thoughts and tasks into one place. Although I want to hurry and begin the production of this project, project management is one of the most crucial steps in making…
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“Style Files”: Creating A Video Series Proposal
Upon joining my new Content Creation class, I was assigned to think of my “Dream Project”; something I’ve been longing to create that must be created in just 140 hours (20 hours a week). When initially thinking of my idea, I began to think a bit broad. My first initial idea was creating a video…